Measuring Sustainability by Environmental Innovativeness: Results from Action Research at a Multinational Corporation in Germany

International Conference and Doctoral Consortium on Evaluation Metrics of Corporate Social and Environmental Responsibility, Lyon, France, June 8-10, 2009

23 Pages Posted: 31 Jul 2009 Last revised: 22 Oct 2014

Sabrina Adamczyk

Friedrich Alexander Universität Erlangen-Nürnberg

Erik G. Hansen

Johannes Kepler University (JKU) Linz

Ralf Reichwald

Technische Universität München - TUM Business School

Date Written: June 8, 2009

Abstract

Corporate sustainability is increasingly regarded as a management task. Thereby, especially environmental performance is becoming an important indicator. This paper addresses a measurement approach of evaluating environmental performance from an innovation perspective. Based on the insights from action research at a multinational corporation in Germany, we stress the importance of environmental innovations and propose to measure sustainability in terms of environmental innovativeness. We present a step-by-step methodology for developing an indicator called 'Environmental Innovation Power (EIP)'. We end the paper with a discussion and a brief conclusion.

Keywords: corporate social performance, environmental innovation, performance indicators, innovation process

JEL Classification: M1, M14, O31

Suggested Citation

Adamczyk, Sabrina and Hansen, Erik G. and Reichwald, Ralf, Measuring Sustainability by Environmental Innovativeness: Results from Action Research at a Multinational Corporation in Germany (June 8, 2009). International Conference and Doctoral Consortium on Evaluation Metrics of Corporate Social and Environmental Responsibility, Lyon, France, June 8-10, 2009. Available at SSRN: https://ssrn.com/abstract=1440335 or http://dx.doi.org/10.2139/ssrn.1440335

Sabrina Adamczyk

Friedrich Alexander Universität Erlangen-Nürnberg ( email )

Schloßplatz 4
Erlangen, Bavaria 91054
Germany

Erik G. Hansen (Contact Author)

Johannes Kepler University (JKU) Linz ( email )

Linz
Austria

HOME PAGE: http://www.jku.at/iqd/content/e288348

Ralf Reichwald

Technische Universität München - TUM Business School ( email )

Arcisstrasse 21
Munich, 80333
Germany

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