Measuring Sustainability by Environmental Innovativeness: Results from Action Research at a Multinational Corporation in Germany
International Conference and Doctoral Consortium on Evaluation Metrics of Corporate Social and Environmental Responsibility, Lyon, France, June 8-10, 2009
23 Pages Posted: 31 Jul 2009 Last revised: 22 Oct 2014
Date Written: June 8, 2009
Corporate sustainability is increasingly regarded as a management task. Thereby, especially environmental performance is becoming an important indicator. This paper addresses a measurement approach of evaluating environmental performance from an innovation perspective. Based on the insights from action research at a multinational corporation in Germany, we stress the importance of environmental innovations and propose to measure sustainability in terms of environmental innovativeness. We present a step-by-step methodology for developing an indicator called 'Environmental Innovation Power (EIP)'. We end the paper with a discussion and a brief conclusion.
Keywords: corporate social performance, environmental innovation, performance indicators, innovation process
JEL Classification: M1, M14, O31
Suggested Citation: Suggested Citation