Sustainability Innovation Cube – A Framework To Evaluate Sustainability of Product Innovations

XX ISPIM Conference 2009 , Vienna, Austria, June 21-24, 2009

Posted: 31 Jul 2009 Last revised: 24 Aug 2013

See all articles by Erik G. Hansen

Erik G. Hansen

Johannes Kepler University (JKU) Linz

Friedrich Grosse-Dunker

HPI - School of Design Thinking

Ralf Reichwald

Technische Universität München - TUM Business School

Date Written: June 21, 2009

Abstract

Corporations increasingly subscribe to the principles of corporate sustainability, which is generally described as the integration of economic, environmental and social dimensions. Of particular interest are sustainabilityoriented product innovations: products are perceived to be a major source of sustainability issues and crucial for tapping into new customer segments and new markets. Yet sustainability-oriented innovations are very risky: Not only is the product’s market success uncertain, but also the direction of innovations’ sustainability effects, i.e. whether they contribute positively or negatively to sustainability. This paper presents a generic model termed ‘Sustainability Innovation Cube’ for structuring innovations’ sustainability effects and, thus, enabling business to minimize the ‘directional risk’ of sustainability-oriented innovations. A qualitative expert study reveals the opportunities and challenges related to the developed model. Limitations are discussed and a brief outlook is given.

XX ISPIM Conference 2009 – 'The Future of Innovation', June 21-24, 2009, Vienna, Austria (awarded with the 'Best Student Paper Award')

Keywords: sustainability innovation, product innovation, sustainable development, decision framework, life cycle assessment

JEL Classification: M1, M14, O32

Suggested Citation

Hansen, Erik G. and Grosse-Dunker, Friedrich and Reichwald, Ralf, Sustainability Innovation Cube – A Framework To Evaluate Sustainability of Product Innovations (June 21, 2009). XX ISPIM Conference 2009 , Vienna, Austria, June 21-24, 2009. Available at SSRN: https://ssrn.com/abstract=1440338 or http://dx.doi.org/10.2139/ssrn.1440338

Erik G. Hansen (Contact Author)

Johannes Kepler University (JKU) Linz ( email )

Linz
Austria

HOME PAGE: http://www.jku.at/iqd/content/e288348

Friedrich Grosse-Dunker

HPI - School of Design Thinking ( email )

August-Bebel-Str. 88
Potsdam
Germany

Ralf Reichwald

Technische Universität München - TUM Business School ( email )

Arcisstrasse 21
Munich, 80333
Germany

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