A Chinese Start-Up's Midlife Crisis: 99Sushe.com
Posted: 14 Aug 2009
Date Written: March 11, 2009
Abstract
Now into their third year at the helm of an internet start-up in China, Ken Pao & Bill Li were managing a totally different company (with a new name) from the one they first founded in 2006. Having changed their business model from a social networking site to an online gaming business came with new challenges. They hired almost an entirely new staff, cultivated new partnerships, and most urgently sought new funding. However, with three years of experience, they were no longer a "start-up" and now faced the ramifications of mid-life. What would it take to remain a viable competitor in China in a new industry?
Suggested Citation: Suggested Citation
Kirby, William C. and McFarlan, F. Warren and Manty, Tracy, A Chinese Start-Up's Midlife Crisis: 99Sushe.com (March 11, 2009). HBS Case No. 309-060, Harvard Business School General Management Unit, Available at SSRN: https://ssrn.com/abstract=1441914
Do you have a job opening that you would like to promote on SSRN?
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.