A Chinese Start-Up's Midlife Crisis: 99Sushe.com

Posted: 14 Aug 2009

See all articles by William C. Kirby

William C. Kirby

Harvard Business School

F. Warren McFarlan

Harvard University - Business School (HBS)

Tracy Manty

Harvard University - Business School (HBS)

Date Written: March 11, 2009

Abstract

Now into their third year at the helm of an internet start-up in China, Ken Pao & Bill Li were managing a totally different company (with a new name) from the one they first founded in 2006. Having changed their business model from a social networking site to an online gaming business came with new challenges. They hired almost an entirely new staff, cultivated new partnerships, and most urgently sought new funding. However, with three years of experience, they were no longer a "start-up" and now faced the ramifications of mid-life. What would it take to remain a viable competitor in China in a new industry?

Suggested Citation

Kirby, William C. and McFarlan, F. Warren and Manty, Tracy, A Chinese Start-Up's Midlife Crisis: 99Sushe.com (March 11, 2009). HBS Case No. 309-060, Harvard Business School General Management Unit, Available at SSRN: https://ssrn.com/abstract=1441914

William C. Kirby (Contact Author)

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

F. Warren McFarlan

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Tracy Manty

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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