Anticipating Reactions: Factors that Shape Competitor Responses
WHARTON ON DYNAMIC COMPETITIVE STRATEGIES, pp. 198-219, Day, G. S. and Reibstein, D. J., eds.. John Wiley & Sons, 1997
Posted: 5 Aug 2009
Date Written: 1997
This chapter discusses the results of an empirical study of actions and reactions in the airline industry.
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