Anticipating Reactions: Factors that Shape Competitor Responses

WHARTON ON DYNAMIC COMPETITIVE STRATEGIES, pp. 198-219, Day, G. S. and Reibstein, D. J., eds.. John Wiley & Sons, 1997

Posted: 5 Aug 2009

See all articles by S. Venkataraman

S. Venkataraman

University of Virginia - Darden School of Business

Ming-Jer Chen

University of Virginia - Darden School of Business

Ian C. MacMillan

University of Pennsylvania - Management Department

Date Written: 1997

Abstract

This chapter discusses the results of an empirical study of actions and reactions in the airline industry.

Suggested Citation

Venkataraman, S. and Chen, Ming-Jer and MacMillan, Ian C., Anticipating Reactions: Factors that Shape Competitor Responses (1997). WHARTON ON DYNAMIC COMPETITIVE STRATEGIES, pp. 198-219, Day, G. S. and Reibstein, D. J., eds.. John Wiley & Sons, 1997, Available at SSRN: https://ssrn.com/abstract=1444176

S. Venkataraman (Contact Author)

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Ming-Jer Chen

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/chen.htm

Ian C. MacMillan

University of Pennsylvania - Management Department ( email )

The Wharton School
Philadelphia, PA 19104-6370
United States

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