‘People of Celebrity’ as a New Social Stratum and Elite

24 Pages Posted: 9 Aug 2009

See all articles by Leonid Grinin

Leonid Grinin

National Research University Higher School of Economics; Eurasian Center for Big History & System Forecasting; Volgograd Center for Social Research

Date Written: March 30, 2009

Abstract

The changes in the information-oriented society, which have led to the fact that during the last decades the importance of the elite stratum named by the author 'people of celebrity' has sharply increased, are analyzed in the article. This elite includes the top workers of mass media; art, theatre, literature, cinema workers; representatives of show business and fashion; sportsmen, etc. The common feature of this heterogeneous public is that they exploit their popularity, converting it into huge monetary incomes, posts, connections and different benefits, sometimes even descending it. It is also shown in the article that the personal popularity became one of the most important and more and more desired resources in the modern world, which along with the power and wealth creates the major lines of inequality in a society. We can see as well, why in the information-oriented society the level of art falls and the borders between it, show and advertising are being washed away. Actually, it is possible to speak about the paradox of the modern information society: adver-tising turns to 'art', and popularity – into the goods which can be bought and sold.

Keywords: celebrity, social strata, information society

Suggested Citation

Grinin, Leonid, ‘People of Celebrity’ as a New Social Stratum and Elite (March 30, 2009). Available at SSRN: https://ssrn.com/abstract=1444802 or http://dx.doi.org/10.2139/ssrn.1444802

Leonid Grinin (Contact Author)

National Research University Higher School of Economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

Eurasian Center for Big History & System Forecasting ( email )

Rozhdestvenka 12
Moscow, 107031
Russia

HOME PAGE: http://www.sociostudies.org/ecbsf/

Volgograd Center for Social Research ( email )

Russia, 400079, Volgograd, Kirova street, 143
Volgograd, 400079
Russia

HOME PAGE: http://www.socionauki.ru/authors/grinin_l/

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