Affinity Plus (A)

Posted: 11 Aug 2009

See all articles by Dennis Campbell

Dennis Campbell

Harvard University - Accounting & Control Unit

Peter Tufano

University of Oxford - Said Business School

Date Written: October 21, 2008

Abstract

The executive team at Affinity Plus Federal Credit Union has pushed the concept of members-first deeply throughout the organization, empowering employees to put member-owners' interests ahead of either the organization's interests or their own interests. As a result of this focus, the credit union must determine what to do with its profitable indirect auto lending business, which some see as inconsistent with the strategic direction set by the management team.

JEL Classification: A20, L22

Suggested Citation

Campbell, Dennis and Tufano, Peter, Affinity Plus (A) (October 21, 2008). HBS Case No. 109-026, Harvard Business School Accounting & Management Unit , Available at SSRN: https://ssrn.com/abstract=1445464

Dennis Campbell (Contact Author)

Harvard University - Accounting & Control Unit ( email )

Soldiers Field
Boston, MA 02163
United States

Peter Tufano

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain
+44 (0) 1865 288551 (Phone)

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