Affinity Plus (A)
Posted: 11 Aug 2009
Date Written: October 21, 2008
The executive team at Affinity Plus Federal Credit Union has pushed the concept of members-first deeply throughout the organization, empowering employees to put member-owners' interests ahead of either the organization's interests or their own interests. As a result of this focus, the credit union must determine what to do with its profitable indirect auto lending business, which some see as inconsistent with the strategic direction set by the management team.
JEL Classification: A20, L22
Suggested Citation: Suggested Citation