Does Affective Contagion Promote Coherent Political Thinking?

42 Pages Posted: 13 Aug 2009 Last revised: 26 Aug 2011

See all articles by Cengiz Erisen

Cengiz Erisen

Yeditepe University

Milton Lodge

State University of New York (SUNY) - Department of Political Science

Charles S. Taber

Stony Brook University - Department of Political Science

Date Written: 2009

Abstract

We have previously demonstrated that subliminal (i. e., unnoticed) affective primes (smiley and frowning cartoon faces) influence the valence of thoughts that one recalls and these affect-elicited thoughts mediate the effect of the prior attitude on posterior attitude and on public policy evaluations (Erisen, Lodge, & Taber, 2008). We extend these findings by showing that the subliminal affective primes also alter the quality of thoughts by promoting causal links in political reasoning. Individuals are more likely to think in cause-and-effect chains when affective influences involve in thinking and reasoning on political issues and public policies.

Suggested Citation

Erisen, Cengiz and Lodge, Milton and Taber, Charles S., Does Affective Contagion Promote Coherent Political Thinking? (2009). APSA 2009 Toronto Meeting Paper. Available at SSRN: https://ssrn.com/abstract=1449903

Cengiz Erisen (Contact Author)

Yeditepe University ( email )

81120 Kayisdagi, Istanbul
Turkey

Milton Lodge

State University of New York (SUNY) - Department of Political Science ( email )

Stony Brook, 11794-4392
United States

Charles S. Taber

Stony Brook University - Department of Political Science ( email )

Stony Brook, 11794-4392
United States
631-632-7659 (Phone)
631-632-4116 (Fax)

HOME PAGE: http://www.stonybrook.edu/polsci/ctaber

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