All the Dogs that Didn't Bark: Understanding the Dearth of Online Conservative Infrastructure
36 Pages Posted: 13 Aug 2009 Last revised: 4 Jul 2014
Date Written: 2009
This paper stems from an observation about the recent wave of technological innovations sweeping through political and legislative campaigns. With the rise of YouTube, social networking sites, blogs, and other social media tools, the 2008 campaign season was awash in tactical experimentation. Nowhere was this more evident than in the Obama Presidential campaign, which relied on an internet-supported field program to win crucial victories in caucus states during the Democratic primary, and would go on to raise over $500 million in online donations during the course of the election. With Obama's campaign victory, political scientists and political observers have started to take seriously the possibility that the internet has had a major impact on political campaigning.
Keywords: internet, social movements, 2008 election, interest groups
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