Reaching the U.S. Cell Phone Generation: Comparison of Cell Phone Survey Results with an Ongoing Landline Telephone Survey

Posted: 18 Aug 2009

See all articles by Michael Link

Michael Link

affiliation not provided to SSRN

Michael P. Battaglia

affiliation not provided to SSRN

Martin Frankel

Baruch College, CUNY

Larry Osborn

affiliation not provided to SSRN

Ali H. Mokdad

University of Washington

Abstract

Noncoverage rates in U.S. landline-based telephone samples due to cell phone only households (i.e., households with no landline but accessible by cell phone) and the corresponding potential for bias in estimates from surveys that sample only from landline frames are growing issues. Building on some of the few published studies that focus on this problem, a study was conducted in three states (Georgia, New Mexico, and Pennsylvania) as part of the Behavioral Risk Factor Surveillance System (BRFSS), the world's largest ongoing public health telephone survey, to evaluate the effectiveness of conducting the BRFSS interview with a sample drawn from dedicated cell phone telephone exchanges and mixed-use (landline and cell phone) exchanges. Approximately 600 interviews were conducted in each of two groups: cell phone only adults (n = 572) and adults with both a landline and a cell phone (n = 592). Making comparisons with data from the ongoing, landline-based BRFSS survey, we report on response rates, demographic characteristics of respondents, key survey estimates of health conditions and risk behaviors, and survey costs. The methods used in this study have wide application for other U.S. telephone surveys.

Suggested Citation

Link, Michael and Battaglia, Michael P. and Frankel, Martin and Osborn, Larry and Mokdad, Ali H., Reaching the U.S. Cell Phone Generation: Comparison of Cell Phone Survey Results with an Ongoing Landline Telephone Survey. Public Opinion Quarterly, Vol. 71, Issue 5, pp. 814-839, 2007. Available at SSRN: https://ssrn.com/abstract=1455001 or http://dx.doi.org/nfm051

Michael Link (Contact Author)

affiliation not provided to SSRN ( email )

Michael P. Battaglia

affiliation not provided to SSRN

No Address Available

Martin Frankel

Baruch College, CUNY ( email )

17 Lexington Avenue
New York, NY 10010
United States

Larry Osborn

affiliation not provided to SSRN

No Address Available

Ali H. Mokdad

University of Washington ( email )

Seattle, WA 98195
United States

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