The CMC Interactivity Model: How Interactivity Enhances Communication Quality and Process Satisfaction in Lean-Media Groups
Journal of Management Information Systems, vol. 26(1), pp. 155–196 (doi: 10.2753/MIS0742-1222260107).
61 Pages Posted: 25 Aug 2009 Last revised: 30 Jun 2013
Date Written: August 23, 2009
Abstract
Process satisfaction is one important determinant of workgroup collaborative system adoption, continuance, and performance. We explicate the computer-mediated communication (CMC) interactivity model (CMCIM) to explain and predict how interactivity enhances communication quality that results in increased process satisfaction in CMC-supported workgroups. We operationalize this model in the challenging context of very large groups using extremely lean CMC. We tested it with a rigorous field experiment and analyzed the results with the latest structural equation-modeling techniques. Interactivity and communication quality dramatically improved for very large groups using highly lean CMC (audience response systems) over face-to-face (FtF) groups. Moreover, CMC groups had fewer negative status effects and higher process satisfaction than FtF groups. The practical applications of lean CMC rival theoretical ones in importance because lean CMC is relatively inexpensive and requires minimal training and support compared to other media. The results may aid large global workgroup continuance, satisfaction, and performance in systems, product and strategy development, and other processes in which status effects and communication issues regularly have negative influences on outcomes.
Keywords: Ultra-lean interactive media (ULIM), Audience response systems (ARS), Human Computer Interaction (HCI), collaboration, large groups, interactivity, ultra-lean interactivity, CMC Interactivity Model (CMCIM)
Suggested Citation: Suggested Citation
Do you have negative results from your research you’d like to share?
Recommended Papers
-
By Dongsong Zhang, Paul Benjamin Lowry, ...
-
By Tom Roberts, Paul Benjamin Lowry, ...
-
By Paul Benjamin Lowry, Jay F. Nunamaker, ...
-
Research on Process Structure for Distributed, Asynchronous Collaborative Writing Groups
-
By Paul Benjamin Lowry, Tom Roberts, ...
-
Culture and Media Effects on Group Decision Making Under Majority Influence
By Dongsong Zhang, Paul Benjamin Lowry, ...
-
By Paul Benjamin Lowry, Aaron Mosiah Curtis, ...
-
Research on Proximity Choices for Distributed, Asynchronous Collaborative Writing Groups