Social Network Analysis: A New Perspective for the Post-Fordist Organization
The 6th Conference on Applications of Social Network Analysis (ASNA 2009) August 27-28, University of Zurich / ETH Zurich
21 Pages Posted: 25 Aug 2009
Date Written: August 24, 2009
Recently, Social Network Analysis (SNA) has emerged has one of the most innovative fields of management research and it is growlingly popular in the business community as well. We claim that one of the reasons for this success is the fact that SNA supports the Post-Fordist model of organization: a relational point of view is actually coherent with the development of teamwork-based, flexible, decentralized, and customer-oriented structures. By analyzing the uses of SNA in management consulting services, we were able to compare and identify the gaps between SNA management research and practice, and to what extent are both supporting a Post-Fordist model of managing and organizing.
Keywords: social network analysis, management research, management practice, management consultancy
JEL Classification: D23, L2, L23
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