Searching Inside Google: Cases, Controversies and the Future of the World’s Most Provocative Company

31 Pages Posted: 26 Aug 2009 Last revised: 27 Oct 2012

See all articles by Jon Garon

Jon Garon

Shepard Broad College of Law

Date Written: August 25, 2009

Abstract

For a company whose motto is "Do No Evil," Google certainly has its share of detractors. The company is at the center of numerous controversies that will determine how people use the Internet, find information, and communicate with each other. Professor Jon Garon explores the cases that will shape Google’s future and the implications for copyright and trademark owners, including: the latest AdWords’ case Rescuecom v. Google, the proposed Book Search settlement, the Viacom v. YouTube copyright infringement case, and looming antitrust investigations. He also will speculate about the future of Google as it consolidates its control over online search and advertising and expands into telecommunications, mobile devices and cloud computing.

Keywords: Google, microsoft, Google Book Search, copyright, trademark, antitrust, competition, monopoly

JEL Classification: O3, O34, K2, K21, L12, L4, L40, L41

Suggested Citation

Garon, Jon M., Searching Inside Google: Cases, Controversies and the Future of the World’s Most Provocative Company (August 25, 2009). Available at SSRN: https://ssrn.com/abstract=1461463 or http://dx.doi.org/10.2139/ssrn.1461463

Jon M. Garon (Contact Author)

Shepard Broad College of Law ( email )

3301 College Avenue
Ft. Lauderdale, FL 33314
United States

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