Searching Inside Google: Cases, Controversies and the Future of the World’s Most Provocative Company

Abstract

For a company whose motto is "Do No Evil," Google certainly has its share of detractors. The company is at the center of numerous controversies that will determine how people use the Internet, find information, and communicate with each other. Professor Jon Garon explores the cases that will shape Google’s future and the implications for copyright and trademark owners, including: the latest AdWords’ case Rescuecom v. Google, the proposed Book Search settlement, the Viacom v. YouTube copyright infringement case, and looming antitrust investigations. He also will speculate about the future of Google as it consolidates its control over online search and advertising and expands into telecommunications, mobile devices and cloud computing.

Keywords: Google, microsoft, Google Book Search, copyright, trademark, antitrust, competition, monopoly

JEL Classification: O3, O34, K2, K21, L12, L4, L40, L41