Dynamic Pricing in Declining Demand: A Case of Duopoly

37 Pages Posted: 6 Sep 2009

See all articles by Rui Ota

Rui Ota

Chiba Keizai University

Date Written: September 2, 2009

Abstract

The purpose of this study is to investigate what theory predicts about price dynamics when firms face a decline in demand for their product due to an arrival of a new substitutable product. To this end, this paper constructs a dynamic duopoly model and simulates price paths. The study demonstrates that the price path is non monotonic and could be divided into three stages. The basic mechanism of generating the path is a trade off between two counteracting motives to set the price: Pricing lower to delay the adoption of the new product, and pricing higher to exploit price-insensitive consumers.

Keywords: declining demand, price-inelastic demand, dynamic pricing, duopoly, myopic consumers

JEL Classification: L11, L12, L16

Suggested Citation

Ota, Rui, Dynamic Pricing in Declining Demand: A Case of Duopoly (September 2, 2009). Available at SSRN: https://ssrn.com/abstract=1466213 or http://dx.doi.org/10.2139/ssrn.1466213

Rui Ota (Contact Author)

Chiba Keizai University ( email )

Chiba
Japan

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