Managing Creativity at Shanghai Tang

Posted: 5 Sep 2009

See all articles by Roy Y. J. Chua

Roy Y. J. Chua

Harvard Business School, Organizational Behavior Unit

Robert G. Eccles

University of Oxford - Said Business School

Date Written: August 31, 2009

Abstract

Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In Fall 2008, amidst a growing global economic crisis, Raphael Ie Masne, executive chairman of Shanghai Tang, had to decide what to do with the recently vacant creative director position. Did Shanghai Tang need to hire a new creative director at this uncertain economic time? Or could he take on the role of the creative director himself? In addition, Ie Masne had to grapple with balancing the perennial tensions between business imperatives and the creative aspirations of his designers. How could he better manage employees who see themselves as artists?

Suggested Citation

Chua, Roy Y. J. and Eccles, Robert G., Managing Creativity at Shanghai Tang (August 31, 2009). HBS Case No. 410-018; Harvard Business School BGIE Unit. Available at SSRN: https://ssrn.com/abstract=1467615

Roy Y. J. Chua (Contact Author)

Harvard Business School, Organizational Behavior Unit ( email )

Soldiers Field
Boston, MA 02163
United States

Robert G. Eccles

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

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