Meeting the Diversity Challenge at Pepsico: The Steve Reinemund Era

Posted: 5 Sep 2009

See all articles by David A. Thomas

David A. Thomas

Harvard Business School

Stephanie Creary

Harvard Business School

Date Written: August 17, 2009

Abstract

This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and employees throughout the organization to make diversity a key factor in PepsiCo's culture and performance. It also reveals how, regardless of the success, PepsiCo employees were openly speculating what it would mean for the diversity strategy that Reinemund would be turning the helm of PepsiCo over to Indra Nooyi, a 50-year old Indian-born woman, who would need to find her own voice and approach to leading the company and it's diversity efforts.

Suggested Citation

Thomas, David A. and Creary, Stephanie, Meeting the Diversity Challenge at Pepsico: The Steve Reinemund Era (August 17, 2009). HBS Case No. 410-024; Harvard Business School Organizational Behavior Unit . Available at SSRN: https://ssrn.com/abstract=1467710

David A. Thomas (Contact Author)

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Stephanie Creary

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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