Understanding IP Exclusivity: Excerpt from Own It - The Law & Business Guide to Launching a New Business Through Innovation, Exclusivity and Relevance

20 Pages Posted: 6 Sep 2009

See all articles by Jon Garon

Jon Garon

Shepard Broad College of Law

Date Written: September 3, 2009

Abstract

Own It focuses on the legal and business attributes of exclusivity and relevance to educate entrepreneurs how best to build market share and maximize profitability. Discussions on relevance and innovation focus on how to identify the opportunities for changes in processes and markets. Illustrations contrast the market relevance of a patented medicine for a medical patient from the “social relevance” of a Barbie Doll for a child. Because the relationship between the entrepreneur and investor is critical to success, the paper also explores financing options and suggests how to align the interests of investors and employees with those of the entrepreneurs.

Keywords: entrepreneurship, copyright, trademark, patent, publicity rights, intellectual property, stressors, exclusivity

JEL Classification: B20, K00, O3, O31, O34

Suggested Citation

Garon, Jon M., Understanding IP Exclusivity: Excerpt from Own It - The Law & Business Guide to Launching a New Business Through Innovation, Exclusivity and Relevance (September 3, 2009). Available at SSRN: https://ssrn.com/abstract=1467719 or http://dx.doi.org/10.2139/ssrn.1467719

Jon M. Garon (Contact Author)

Shepard Broad College of Law ( email )

3301 College Avenue
Ft. Lauderdale, FL 33314
United States

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