Driving Factors of Service Companies to Participate in Formal Standardization Processes: An Empirical Analysis
21 Pages Posted: 7 Sep 2009
Date Written: September 7, 2009
This paper develops theoretical hypotheses about driving factors of service com-panies to participate in formal standards development organizations at the na-tional, European and International level and tests them based on a sample of German service companies. Our results of Multivariate Probit regression models reveal that company size and export activities play a significant positive role. Moreover, internal R&D expenditure and successful service innovation have a positive and statistically significant impact on the likelihood of participation in for-mal standardization processes which indicates that taking part in service stan-dardization requires a certain absorptive capacity but is complementary to inno-vation activities. Based on the empirical results we derive implications both for managers of service companies and policy makers.
Keywords: Standardization, services, company size, R&D, innovation, trade
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