Trick My Routine: Redesigning Routines for Replication

Posted: 9 Sep 2009 Last revised: 19 Jan 2014

See all articles by Anne Marie Knott

Anne Marie Knott

Washington University in St. Louis - John M. Olin Business School

Anuja Gupta

The Wharton School, University of Pennsylvania

David G. Hoopes

California State University, Dominguez Hills

Date Written: June 14, 2011

Abstract

Routines are important to competitive advantage. While the routines literature deals with their replication, it tends to ignore their origins. One exception is Winter and Szulanski who argue routines are discovered over time. We offer a competing view that routines be designed-- to both improve replication and improve the quality and consistency of what gets replicated. As a step toward a theory of routines design we conduct an exploratory study of the redesign process wherein a chain was "tricking" a highly evolved routine. Since this is unanticipated by theory, we felt the tricking process was an opportunity to better understand (re)design of routines. The case demonstrates the process affects the design and accordingly subsequent performance and provides preliminary observations on how to improve both.

Keywords: routines, design

Suggested Citation

Knott, Anne Marie and Gupta, Anuja and Hoopes, David G., Trick My Routine: Redesigning Routines for Replication (June 14, 2011). Available at SSRN: https://ssrn.com/abstract=1469660 or http://dx.doi.org/10.2139/ssrn.1469660

Anne Marie Knott (Contact Author)

Washington University in St. Louis - John M. Olin Business School ( email )

One Brookings Drive
Campus Box 1156
St. Louis, MO 63130-4899
United States

Anuja Gupta

The Wharton School, University of Pennsylvania

Philadelphia, PA 19104
United States

David G. Hoopes

California State University, Dominguez Hills ( email )

Department of Management and Marketing
1000 E. Victoria Street
Carson, CA 90747
United States

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