Trick My Routine: Redesigning Routines for Replication
Posted: 9 Sep 2009 Last revised: 19 Jan 2014
Date Written: June 14, 2011
Routines are important to competitive advantage. While the routines literature deals with their replication, it tends to ignore their origins. One exception is Winter and Szulanski who argue routines are discovered over time. We offer a competing view that routines be designed-- to both improve replication and improve the quality and consistency of what gets replicated. As a step toward a theory of routines design we conduct an exploratory study of the redesign process wherein a chain was "tricking" a highly evolved routine. Since this is unanticipated by theory, we felt the tricking process was an opportunity to better understand (re)design of routines. The case demonstrates the process affects the design and accordingly subsequent performance and provides preliminary observations on how to improve both.
Keywords: routines, design
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