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Benchmarking Report: Strategic Foresight in Multinational Companies

Research Report of the European Corporate Foresight Group: Berlin, Germany

38 Pages Posted: 9 Sep 2009  

René Rohrbeck

Aarhus BSS, Aarhus University

Sarah Mahdjour

Technische Universität Berlin (TU Berlin)

Sebastian Knab

Universität Hamburg, Faculty of Economics and Social Sciences

Tobias Frese

Technische Universität Berlin (TU Berlin)

Date Written: July 1, 2009

Abstract

The results of this study indicate that companies have built strong capabilities for collecting information. However, their ability to interpret information, disseminate gained insights and trigger management reactions leaves room for improvement: Only 23% of the participants state that SF insights are rapidly diffused, which implies that future insights might not reach relevant decision-makers. Only 54% of the analyzed companies choose methods deliberately. This indicates that 46% of companies take the risk of having inadequate method portfolios, endangering their ability to interpret information. Only 28% of companies regularly challenge basic assumption, implying a low level of alertness towards discontinuous change. The comparison of top performing companies with all participating companies shows that top performers invest significantly more resources in gathering data from restricted sources, utilize more qualitative methods, and more often select methods deliberately. Furthermore, top performing companies engage in more bottom-up triggered foresight activities, which should raise the overall level of alertness as well as their scanning reach and scope. Compared to findings from previous studies a continuing enhancement of corporate foresight systems can be attested. However, towards the ubiquitous installment of systems that allow systematically detecting discontinuous change and triggering appropriate actions, there is still a long way to go.

Keywords: corporate foresight, strategic foresight, maturity model, benchmarking

JEL Classification: E17, M1, M19

Suggested Citation

Rohrbeck, René and Mahdjour, Sarah and Knab, Sebastian and Frese, Tobias, Benchmarking Report: Strategic Foresight in Multinational Companies (July 1, 2009). Research Report of the European Corporate Foresight Group: Berlin, Germany. Available at SSRN: https://ssrn.com/abstract=1470050 or http://dx.doi.org/10.2139/ssrn.1470050

René Rohrbeck (Contact Author)

Aarhus BSS, Aarhus University ( email )

Fuglesangs Allé 4
Aarhus V, 8210
Denmark
+45-871 64929 (Phone)

HOME PAGE: http://www.rene-rohrbeck.de

Sarah Mahdjour

Technische Universität Berlin (TU Berlin) ( email )

Straße des 17
Juni 135
Berlin, 10623
Germany

Sebastian Knab

Universität Hamburg, Faculty of Economics and Social Sciences ( email )

Von-Melle-Park 9, B 534
Hamburg, 20146
Germany

Tobias Frese

Technische Universität Berlin (TU Berlin) ( email )

Straße des 17
Juni 135
Berlin, 10623
Germany

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