Struggles for Meaning and Struggles for Control: The Diffusion of Bandwagon Technology in Two Institutional Environments
University of Zurich Working Paper No. 101
47 Pages Posted: 11 Dec 2011 Last revised: 30 Sep 2012
Date Written: November 1, 2009
Using comparative case studies, this paper shows how institutional contexts influence the process of diffusion of a complex technology by determining the pattern of material resources and authority available to actors in their struggles to control the technology, and by constituting the discursive resources that may be mobilized in their struggles to shape its meaning in preferred ways. The paper also reveals how governance structures may be contested and realigned when they conflict with interests legitimized by dominant institutional logics. This form of contestation and adjustment constitutes one mechanism by which institutional frameworks are tested, stretched and reproduced or redefined.
Keywords: innovation, diffusion, institutional theory, implementation, technology, case studies qualitative
Suggested Citation: Suggested Citation