Struggles for Meaning and Struggles for Control: The Diffusion of Bandwagon Technology in Two Institutional Environments

University of Zurich Working Paper No. 101

47 Pages Posted: 11 Dec 2011 Last revised: 30 Sep 2012

Date Written: November 1, 2009

Abstract

Using comparative case studies, this paper shows how institutional contexts influence the process of diffusion of a complex technology by determining the pattern of material resources and authority available to actors in their struggles to control the technology, and by constituting the discursive resources that may be mobilized in their struggles to shape its meaning in preferred ways. The paper also reveals how governance structures may be contested and realigned when they conflict with interests legitimized by dominant institutional logics. This form of contestation and adjustment constitutes one mechanism by which institutional frameworks are tested, stretched and reproduced or redefined.

Keywords: innovation, diffusion, institutional theory, implementation, technology, case studies qualitative

Suggested Citation

Guerard, Stephane and Langley, Ann, Struggles for Meaning and Struggles for Control: The Diffusion of Bandwagon Technology in Two Institutional Environments (November 1, 2009). University of Zurich Working Paper No. 101. Available at SSRN: https://ssrn.com/abstract=1476754 or http://dx.doi.org/10.2139/ssrn.1476754

Stephane Guerard (Contact Author)

University of Zurich ( email )

Hottingerstrasse 10
Plattenstrasse 14
Zurich, 8032
Switzerland

Ann Langley

HEC Montreal ( email )

Register to save articles to
your library

Register

Paper statistics

Downloads
76
Abstract Views
867
rank
312,884
PlumX Metrics