The Role of Complementary Actors in the Development of Innovation in Small Firms

International Journal of Innovation Management, Vol. 12, No. 2, pp. 223-253, 2008

Posted: 6 Oct 2009 Last revised: 9 Oct 2009

See all articles by Tim Mazzarol

Tim Mazzarol

University of Western Australia

Sophie Reboud

Université de Bourgogne - Burgundy School of Business

Date Written: June 1, 2008

Abstract

This study examines the findings of a survey of small, high innovator firms and their assessment of the risks and benefits of forming strategic alliances with third party "complementors". The study found that the entrepreneurs of these small innovator firms were willing to form strategic alliances where such collaboration would assist in reducing customer perceptions of risk in the adoption of their innovation, while also enhancing the customer's understanding of the innovation. However, the entrepreneur of the small firm also needed to be confident that the alliance would allow him or her to retain control over the quality of the final outcome to their customer. These findings suggest that education of the entrepreneur in the development and management of strategic networks may be a useful enhancement to the process of innovation in small firms.

Keywords: Innovation, small firms, complementary actors, strategic alliances

Suggested Citation

Mazzarol, Tim and Reboud, Sophie, The Role of Complementary Actors in the Development of Innovation in Small Firms (June 1, 2008). International Journal of Innovation Management, Vol. 12, No. 2, pp. 223-253, 2008. Available at SSRN: https://ssrn.com/abstract=1482982

Tim Mazzarol (Contact Author)

University of Western Australia ( email )

35 Stirling Highway
Crawley, Western Australia 6009
Australia
+618 6488-3981 (Phone)
+618 6488-1072 (Fax)

Sophie Reboud

Université de Bourgogne - Burgundy School of Business ( email )

29 rue Sambin
Dijon, 21006
France

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