A Tenant Mix Model for Shopping Malls

23 Pages Posted: 17 Oct 2009

See all articles by Chung Yim Edward Yiu

Chung Yim Edward Yiu

Chinese University of Hong Kong - Department of Geography and Resource Management

Date Written: October 7, 2009

Abstract

The purpose of this paper is to develop a novel tenant mix model for shopping malls from an analogy of ecological theories. This study empirically investigated the tenant species-area relationship and tenant species-abundance distribution in shopping malls. By a sample of 25 shopping malls are carried out in Hong Kong, it is showed that, in line with the findings of biogeography, the tenant species-area relationship follows a power law of exponent of 0.30. And the analysis results suggest that different developers or mall operators adopt similar tenant-mix strategies. Furthermore, the species abundance distributions of several large-scale malls are found to be closely in track with a geometric distribution commonly found in ecology. The study provides a very good prediction model on the number of tenant species in a particular mall size, and on the tenant species abundance distribution pattern. These results provide very far-reaching implications for research and practice, including a quantitative benchmarking of tenant mix strategy and an optimal design of shopping malls.

Keywords: Species-area relationship, Species-abundance distribution, Tenant mix, Shopping mall

JEL Classification: L81

Suggested Citation

Yiu, Chung Yim Edward, A Tenant Mix Model for Shopping Malls (October 7, 2009). Available at SSRN: https://ssrn.com/abstract=1484568 or http://dx.doi.org/10.2139/ssrn.1484568

Chung Yim Edward Yiu (Contact Author)

Chinese University of Hong Kong - Department of Geography and Resource Management ( email )

Shatin
the New Territories
Hong Kong
Hong Kong

HOME PAGE: http://www.grm.cuhk.edu.hk/eng/people/ppl/fac_YiuEdward.html

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