A Tenant Mix Model for Shopping Malls
23 Pages Posted: 17 Oct 2009
Date Written: October 7, 2009
The purpose of this paper is to develop a novel tenant mix model for shopping malls from an analogy of ecological theories. This study empirically investigated the tenant species-area relationship and tenant species-abundance distribution in shopping malls. By a sample of 25 shopping malls are carried out in Hong Kong, it is showed that, in line with the findings of biogeography, the tenant species-area relationship follows a power law of exponent of 0.30. And the analysis results suggest that different developers or mall operators adopt similar tenant-mix strategies. Furthermore, the species abundance distributions of several large-scale malls are found to be closely in track with a geometric distribution commonly found in ecology. The study provides a very good prediction model on the number of tenant species in a particular mall size, and on the tenant species abundance distribution pattern. These results provide very far-reaching implications for research and practice, including a quantitative benchmarking of tenant mix strategy and an optimal design of shopping malls.
Keywords: Species-area relationship, Species-abundance distribution, Tenant mix, Shopping mall
JEL Classification: L81
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