Western Union: Our World, Our Family

Posted: 10 Oct 2009

See all articles by Christopher Marquis

Christopher Marquis

Cornell University; Harvard University - Harvard Kennedy School (HKS)

Date Written: September 9, 2009

Abstract

In 2006, Western Union spun-off from its former parent, First Data Corporation and began the process of defining itself as a standalone organization. Part of that effort was the creation of a strategic corporate social responsibility program called Our World, Our Family. The case tracks Western Union's earlier CSR initiatives and how they resulted in the creation Our World, Our Family. Key elements of the case focus on understanding the Western Union business model focused on financial remittances, and how their corporate citizenship efforts bring value to the company by satisfying the diverse needs of Western Union's stakeholders.

Suggested Citation

Marquis, Christopher, Western Union: Our World, Our Family (September 9, 2009). Harvard Business School Organizational Behavior Unit Case No. 410-050. Available at SSRN: https://ssrn.com/abstract=1485673

Christopher Marquis (Contact Author)

Cornell University ( email )

363 Sage Hall
Ithaca, NY 14853
United States

HOME PAGE: http://www.chrismarquis.com

Harvard University - Harvard Kennedy School (HKS) ( email )

79 John F. Kennedy Street
Cambridge, MA 02138
United States

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