Gucci Group: Freedom within the Framework

Posted: 20 Oct 2009

See all articles by Francisco de Asis Martinez-Jerez

Francisco de Asis Martinez-Jerez

University of Notre Dame - Department of Accountancy

Elena Corsi

Harvard Business School, Europe Research Center

Vincent Dessain

Harvard Business School - Finance Unit; European Research Center

Date Written: October 14, 2009

Abstract

In September 2008, during the global economic downturn that followed the credit crunch crisis, Robert Polet, the CEO of the Gucci Group, a London based multi-brand luxury goods company, had learned that after four years of growth, the Group's largest business, the fashion brand Gucci, would report a slowdown for the first semester. Polet had joined Gucci in 2004 after 26 years at one of the largest consumer goods companies Since his arrival, the Gucci Group had grown both in revenues and profitability. Part of his secret was his decentralized management style. Polet was worried because the economic crisis was reaching out the luxury world. He knew that he should leave the primary decisions for the Gucci brand to Lee. Yet, given the urgency of the situation, Polet wondered if more involvement from him in the brand's decision making process would not be more effective. The case also presents students with a series of actions that could help boost Gucci's sales and asks them to analyze what could Polet do.

Suggested Citation

Martinez-Jerez, Francisco de Asis and Corsi, Elena and Dessain, Vincent, Gucci Group: Freedom within the Framework (October 14, 2009). HBS Case No. 109-079; Harvard Business School Accounting & Management Unit. Available at SSRN: https://ssrn.com/abstract=1491129

Francisco de Asis Martinez-Jerez (Contact Author)

University of Notre Dame - Department of Accountancy ( email )

Mendoza College of Business
Notre Dame, IN 46556-5646
United States

Elena Corsi

Harvard Business School, Europe Research Center ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Vincent Dessain

Harvard Business School - Finance Unit; European Research Center ( email )

Boston, MA 02163
United States

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