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Sweet Smells and a Sour Taste - The ECJ's L'Oréal decision

6 Pages Posted: 30 Nov 2009 Last revised: 12 Jan 2011

Annette Kur

Max Planck Institute for Innovation and Competition

Lionel A. F. Bently

University of Cambridge - Faculty of Law

Ansgar Ohly

Ludwig Maximilian University Munich

Date Written: August 17, 2009

Abstract

In this brief comment on the ECJ’s decision L’Oréal v. Bellure (decision of 18 June 2009 case C-487/07 ) the authors argue that by protecting the reputation of a precious mark at the expense of consumer information about the availability of products legitimately offered on the market, the Court has failed to give an adequate response to the underlying conflict between the interests of the trade mark holder and freedom of commercial speech.

Keywords: Comparative advertising, unfair use of reputation, ECJ, freedom of commercial speech, Article 10 ECHR

Suggested Citation

Kur, Annette and Bently, Lionel A. F. and Ohly, Ansgar, Sweet Smells and a Sour Taste - The ECJ's L'Oréal decision (August 17, 2009). Max Planck Institute for Intellectual Property, Competition & Tax Law Research Paper No. 09-12; University of Cambridge Faculty of Law Research Paper No. 10/01. Available at SSRN: https://ssrn.com/abstract=1492032 or http://dx.doi.org/10.2139/ssrn.1492032

Annette Kur (Contact Author)

Max Planck Institute for Innovation and Competition ( email )

Marstallplatz 1
Munich, 80539
Germany

Lionel A. F. Bently

University of Cambridge - Faculty of Law ( email )

10 West Road
Cambridge, CB3 9DZ
United Kingdom

Ansgar Ohly

Ludwig Maximilian University Munich ( email )

Ludwigstrasse 29
Munich, Bavaria 80539
Germany

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