Vizio, Inc.

Palepu, Krishna; Kind, Elizabeth A.

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Vizio, Inc.

HBS Case No. 110-024

Harvard Business School Accounting & Management Unit

Posted: 30 Oct 2009

See all articles by Krishna Palepu

Krishna Palepu

Harvard University - Harvard Business School; Harvard University - David Rockefeller Center for Latin American Research; Harvard Business Review; NBER; International Academy of Management

Elizabeth A. Kind

Harvard Business School, California Research Center

Date Written: September 8, 2009

Abstract

William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced with intensifying price pressure from the industry leaders and an unprecedented economic recession, Wang wondered how VIZIO could best sustain its growth and finance its business.

JEL Classification: A20

Suggested Citation: Suggested Citation

Palepu, Krishna and Kind, Elizabeth A., Vizio, Inc. (September 8, 2009). HBS Case No. 110-024, Harvard Business School Accounting & Management Unit, Available at SSRN: https://ssrn.com/abstract=1495716