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Cognitive Maps and Perceptions of Entrepreneurial Growth: A Quasi-Experimental Study in the Differences between Technology Entrepreneurs, Corporate Managers, and Students

Journal of Enterprising Culture

Posted: 24 Apr 2010 Last revised: 3 May 2010

Alan Carsrud

Åbo Akademi University

Malin Brännback

Åbo Akademi University

Leif Nordberg

Åbo Akademi University - Economics & Statistics

Maija Renko

University of Illinois at Chicago

Date Written: March 1, 2009

Abstract

This paper reports on a comparative quasi-experiment of how perceptions of entrepreneurial growth strategies differ between students, managers and technology entrepreneurs. The differences in perceptions as to what critical factors drive three strategies: no growth, market share growth and annual profit growth across to stages: start-up and take-off are measured. The ranks of the critical success factors are the dependent measures and the strategies and the phases the independent variables. Results show that experience impacts the ability to distinguish between strategies. Results also show that the perceptions of the critical success factors significantly differ between the groups. Hence even experience will yield quite different cognitive maps.

Keywords: Growth, profitability, technology entrepreneurship, cognitive maps, perceptions, critical success factors

Suggested Citation

Carsrud, Alan and Brännback, Malin and Nordberg, Leif and Renko, Maija, Cognitive Maps and Perceptions of Entrepreneurial Growth: A Quasi-Experimental Study in the Differences between Technology Entrepreneurs, Corporate Managers, and Students (March 1, 2009). Journal of Enterprising Culture. Available at SSRN: https://ssrn.com/abstract=1496247

Alan Carsrud (Contact Author)

Åbo Akademi University ( email )

Piispankatu 16
Abo, Turku FIN-20500
Finland

Malin Brännback

Åbo Akademi University ( email )

Piispankatu 16
Abo, Turku FIN-20500
Finland

Leif Nordberg

Åbo Akademi University - Economics & Statistics ( email )

Abo, FIN-20500
Finland

Maija Renko

University of Illinois at Chicago ( email )

601 S. Morgan St. (M/C 243)
University Hall 2203
Chicago, IL 60607-7122
United States

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