Self-Assessed Leadership Traits of Franchisees Vs. Managers: Is There Hope?
Posted: 4 Nov 2009
Date Written: 2005
Franchisees and managers play vital roles in thesuccess of a franchise business. The following variables are investigated inorder to understand the interrelationships between the roles of franchise unitownerand managers: perceived organizational leadership traits, hopelevels, organizational commitment, and service quality perceptions. Franchising is an imperative method for doing business in the United States.Consequently, increasing the understanding of the leadership styles offranchisees and the managers that work for them will help differentiate theeffectiveness of these various styles within positions held in organizations.Findings from this pilot study reveal that franchisors and franchisees do notview the vision, leadership, and operations of the franchise system in the sameway. (NEE)
Keywords: Quality of services, Optimism, Self-efficacy, Organizational vision, Individual traits, Leadership styles, Franchises, Managers, Commitment
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