Powerful Writing Techniques to Help You Persuade Judges and Win Clients

GPSolo Fall Meeting & National Solo and Small Firm Conference General Practice, Solo and Small Firm Division, Los Angeles, CA, October 16‐17, 2009

13 Pages Posted: 20 Dec 2009  

Lisa Solomon

Lisa Solomon, Esq. Legal Research & Writing

Gerald Lebovits

Columbia University - Law School; Fordham University School of Law; New York University School of Law

Date Written: October 2009

Abstract

This article, prepared for a 2009 American Bar Association continuing legal education program in Los Angeles, discusses marketing techniques and persuading judges.

Keywords: legal writing, persuasion, marketing, copywriting, market to match, storytelling

Suggested Citation

Solomon, Lisa and Lebovits, Gerald, Powerful Writing Techniques to Help You Persuade Judges and Win Clients (October 2009). GPSolo Fall Meeting & National Solo and Small Firm Conference General Practice, Solo and Small Firm Division, Los Angeles, CA, October 16‐17, 2009. Available at SSRN: https://ssrn.com/abstract=1498914

Lisa Solomon

Lisa Solomon, Esq. Legal Research & Writing ( email )

NY
United States

Gerald Lebovits (Contact Author)

Columbia University - Law School ( email )

435 West 116th Street
New York, NY 10025
United States

HOME PAGE: http://www.law.columbia.edu/fac/Gerald_Lebovits

Fordham University School of Law ( email )

140 West 62nd Street
New York, NY 10023
United States

HOME PAGE: http://law.fordham.edu/adjunct/23484.htm

New York University School of Law ( email )

40 Washington Square South
New York, NY 10012
United States

HOME PAGE: http://www.law.nyu.edu/graduateaffairs/graduatelawyering/facultybios

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