The Road Less Intended: Integrating Entrepreneurial Cognition and Risk in Entrepreneurship Education

Journal of Enterprising Culture, Vol. 16, Issue 4, pp. 411-439, 2008

Posted: 4 Nov 2009

See all articles by Saulo D. Barbosa

Saulo D. Barbosa

EM Lyon; CERAG - University of Grenoble II

Jill Kickul

University of Southern California - Marshall School of Business

Brett R. Smith

Miami University of Ohio - Richard T. Farmer School of Business Administration

Date Written: December 2008

Abstract

In this paper, we review recent developments in the fields of cognitive theory and risk in order to highlight generally overlooked dilemmas in entrepreneurship education. Such dilemmas concern the amount of planning necessary to succeed in creating a new business and the extent to which educators should boost students' intentions and self perceptions. We suggest that integrating research on entrepreneurial cognition and risk provides a theoretical perspective that enables the identification of these dilemmas and guides practice in a more effective and balanced way. We introduce two modes of thinking - analysis and intuition - and succinctly layout their implications in terms of risk throughout the different phases of the entrepreneurial process, including the development of entrepreneurial intentions and the passage to action. We then present an entrepreneurship education program conceived to develop both kinds of thinking and to minimize risks by providing students a knowledge-resource base that can enable them to critically examine their projects and then proceed down the road of transforming intentions into action if so desired. In presenting such a program, we show how a sequence of entrepreneurship education experiences may help to develop both the analytic and intuitive skills necessary to succeed in the different aspects of the entrepreneurial process.

Suggested Citation

Barbosa, Saulo D. and Kickul, Jill and Smith, Brett R., The Road Less Intended: Integrating Entrepreneurial Cognition and Risk in Entrepreneurship Education (December 2008). Journal of Enterprising Culture, Vol. 16, Issue 4, pp. 411-439, 2008 . Available at SSRN: https://ssrn.com/abstract=1499038

Saulo D. Barbosa (Contact Author)

EM Lyon ( email )

23 Ave Guy de Collongue
Ecully, 69134
France

CERAG - University of Grenoble II ( email )

150 rue de la Chimie, BP47
Grenoble
France

Jill Kickul

University of Southern California - Marshall School of Business ( email )

701 Exposition Blvd
Los Angeles, CA 90089
United States

Brett R. Smith

Miami University of Ohio - Richard T. Farmer School of Business Administration ( email )

Oxford, OH 45056
United States

Register to save articles to
your library

Register

Paper statistics

Abstract Views
311
PlumX Metrics