Case Study of POSCO - Analysis of its Growth Strategy and Key Success Factors

45 Pages Posted: 17 Nov 2009

See all articles by Seung-Joo Lee

Seung-Joo Lee

KDI School of Public Policy and Management

Eun-Hyung Lee

Kookmin University

Date Written: November 2009

Abstract

POSCO has played a major role in Korea’s economic development by supplying domestic manufacturers with high-quality, low-cost steel products. Despite its initial disadvantage and lack of resources such as capital, technology, and raw materials, it has emerged as a world-class steel maker in a short span of time. This case study aims to explore and analyze the key success factors of POSCO through examination of the company’s growth and development process. In particular, it examines the role of government policy, top management leadership, technology learning and innovation, cost competitiveness and other factors as important drivers of success. The case also identifies its strategic challenges and key issues for growth in the future.

Keywords: Growth strategy, key success factors, steel industry, Korea

JEL Classification: L61, M10, N80

Suggested Citation

Lee, Seung-Joo and Lee, Eun-Hyung, Case Study of POSCO - Analysis of its Growth Strategy and Key Success Factors (November 2009). KDI School of Pub Policy & Management Paper No. 09-13, Available at SSRN: https://ssrn.com/abstract=1505288 or http://dx.doi.org/10.2139/ssrn.1505288

Seung-Joo Lee (Contact Author)

KDI School of Public Policy and Management ( email )

P.O. Box 184
Seoul, 130-868
Korea, Republic of (South Korea)

Eun-Hyung Lee

Kookmin University ( email )

Chongnung-dong, Songbuk-gu
Seoul, 136-702
Korea, Republic of (South Korea)

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