Just Entrepreneurial Enough: The Moderating Effect of Entrepreneurship on the Relationship between Market Orientation and Performance

Posted: 17 Nov 2009

See all articles by Shahid N Bhuian

Shahid N Bhuian

affiliation not provided to SSRN

Bulent Menguc

King's College, University of London - Department of Management

Simon J. Bell

University of Cambridge

Date Written: 2005

Abstract

The resource-based view of the firm is used to examine entrepreneurship as an organizational capability that has a modifying effect on market orientation. According to the model developed of the market orientation-performance relationship, the effect of a firm's market orientation on business performance is highest when the firm's entrepreneurial activities are at a moderate level. Data from a survey of 231 not-for-profit hospitals were used to test the model.Regression analyses of the data indicate that the synergistic effect of market orientation and entrepreneurship on performance is indeed greatest at moderate levels of entrepreneurship.The findings suggest that the vigorous pursuit of entrepreneurial activities without regard for the effect on other organizational activities could be suboptimal. (SAA)

Keywords: Resource based economics, Entrepreneurial orientation, Firm performance, Healthcare industry, Market orientation

Suggested Citation

Bhuian, Shahid N and Menguc, Bulent and Bell, Simon J., Just Entrepreneurial Enough: The Moderating Effect of Entrepreneurship on the Relationship between Market Orientation and Performance (2005). University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship, Available at SSRN: https://ssrn.com/abstract=1506799

Shahid N Bhuian (Contact Author)

affiliation not provided to SSRN

No Address Available

Bulent Menguc

King's College, University of London - Department of Management ( email )

Strand
England WC2R 2LS

Simon J. Bell

University of Cambridge ( email )

Trinity Ln
Cambridge, CB2 1TN
United Kingdom

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