Our Entrepreneurial Future: Examining the Diverse Attitudes and Motivations of Teens Across Gender and Ethnic Identity

Posted: 17 Nov 2009

See all articles by Fiona Wilson

Fiona Wilson

Simmons College - Graduate School of Management

Deborah Marlino

Simmons College - Graduate School of Management

Jill Kickul

University of Southern California - Marshall School of Business

Date Written: 2004

Abstract

The number of women creating new businesses is increasing, but the number involved in entrepreneurial activities is still much lower than the number of men.To better understand this gender disparity, the career motivations, self-perceptions, and attitudes of adolescents interested in becoming entrepreneurs are investigated. A literature review regarding similar and different motivations and attitudes of men and women involved in entrepreneurial activity is presented.Data from a previous study by Marlino and Wilson (2003) is utilized; a total of 5,000 seventh through twelfth graders completed an eight-page survey in April-June 2002.For the current study, 1,971 subjects were chosen because they indicated an interest in entrepreneurship. Measures were collected on leadership skills, motivations, and entrepreneurial interest.An ANOVA analysis was used to examine the data. The results of the study indicate that girls are less likely than boys to be interested in owning their own business.However, girls from minority groups exhibited a significantly higher interest in establishing their own business than white girls.The differences between each gender group and each racial subgroup are discussed, as are the possible reasons for the disparate characteristics and motivations of each subgroup.The implications of this study are provided, as are possible areas for future study and possible limitations. (AKP)

Keywords: Gender, Females, Girls, Attitudes, Adolescents, Motivation, Minorities, Children, African Americans, Hispanic Americans, Perceptions, Career choices, Female entrepreneurs, Ethnic & racial groups, Individual goals

Suggested Citation

Wilson, Fiona and Marlino, Deborah and Kickul, Jill, Our Entrepreneurial Future: Examining the Diverse Attitudes and Motivations of Teens Across Gender and Ethnic Identity (2004). Journal of Developmental Entrepreneurship, Vol. 9, Issue 3, p. 177-197 2004. Available at SSRN: https://ssrn.com/abstract=1507583

Fiona Wilson

Simmons College - Graduate School of Management ( email )

409 Commonwealth Avenue
Boston, MA 02215
United States

Deborah Marlino

Simmons College - Graduate School of Management ( email )

409 Commonwealth Avenue
Boston, MA 02215
United States

Jill Kickul

University of Southern California - Marshall School of Business ( email )

701 Exposition Blvd
Los Angeles, CA 90089
United States

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