Business and Society in Latin America: An Introduction (Empresa y Sociedad en América Latina) (Spanish)
Academia, Revista Latinoamericana de Administración, Vol. 43, pp. 1-25, 2009
26 Pages Posted: 21 Nov 2009
Date Written: November 20, 2009
The array of terminology that refers to the link between corporations and society can be very confusing for the non-specialist. Terms such as corporative citizenship, corporate social responsibility, philanthropy and sustainability, among others, refer to research literatures and communities of practice that are related, yet different. Over the past few years, the concept of Business and Society (B&S) has emerged as a broad, encompassing field that includes them all. In this article we identify the frameworks or constructs that constitute this field: corporate social responsibility, corporate citizenship (or corporate philanthropy), sustainable development, corporate governance, business ethics, and inclusive business. The article reaches two broad conclusions. The first is the horizontal expansion of the agenda: each one of these literatures and practice communities has seen their theme agenda expand systematically over the past few years. The relationship between the company and its socio-environmental context is increasingly richer and multifaceted, to the point that it would be unthinkable nowadays to ignore (or reverse) this interdependent connection. The second trend is the deepening of the thematic agendas of the B&S family, bringing them closer to the core of public, private and social organizations’ strategies. In all the reviewed fields, the ethical, social, environmental and commercial dimensions appear to become increasingly aligned with each other - even if the road ahead is still long and full of challenges.
Note: pdf is in Spanish
Keywords: social enterprise, social responsibility, social innovation, BOP, inclusive business, business and society, nonprofit, NGO, NPO, non governmental, not for profit, strategy
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