Nanosolar, Inc.

Posted: 20 Nov 2009

See all articles by Thomas J. Steenburgh

Thomas J. Steenburgh

University of Virginia - Darden Graduate School of Business

Alison Berkley Wagonfeld

Harvard Business School

Date Written: October 15, 2009

Abstract

Nanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the European market which has established feed-in tariffs? Or should it enter the nascent, but growing US market?

Suggested Citation

Steenburgh, Thomas J. and Wagonfeld, Alison Berkley, Nanosolar, Inc. (October 15, 2009). HBS Case No. 510-037; Harvard Business School Marketing Unit. Available at SSRN: https://ssrn.com/abstract=1510268

Thomas J. Steenburgh (Contact Author)

University of Virginia - Darden Graduate School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Alison Berkley Wagonfeld

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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