The Evolution of Corporate Social Performance and the Role of Media Visibility
38 Pages Posted: 30 Nov 2009
Date Written: November 27, 2009
In this paper, we investigate the affect that media visibility has on Corporate Social Performance (CSP). Drawing on agenda-setting theory from the field of communication studies, we develop and test a number of hypotheses regarding the impact that the firm’s media visibility has on the different aspects of the firm’s CSP. Our findings indicate that media visibility has a positive impact on some aspects of the firm’s CSP, with those aspects easier to change being more sensitive to the firm’s media visibility.
Keywords: Corporate Social Responsibility, Corporate Social performance, KLD, Media Visibility, Panel data regressions
JEL Classification: M14, M37, L82, D21
Suggested Citation: Suggested Citation