The Evolution of Corporate Social Performance and the Role of Media Visibility

38 Pages Posted: 30 Nov 2009

See all articles by Stelios C. Zyglidopoulos

Stelios C. Zyglidopoulos

University of Cambridge - Judge Business School

Craig E. Carroll

University of North Carolina (UNC) at Chapel Hill

Andreas Georgiadis

Brunel University London

Donald S. Siegel

Arizona State University

Date Written: November 27, 2009

Abstract

In this paper, we investigate the affect that media visibility has on Corporate Social Performance (CSP). Drawing on agenda-setting theory from the field of communication studies, we develop and test a number of hypotheses regarding the impact that the firm’s media visibility has on the different aspects of the firm’s CSP. Our findings indicate that media visibility has a positive impact on some aspects of the firm’s CSP, with those aspects easier to change being more sensitive to the firm’s media visibility.

Keywords: Corporate Social Responsibility, Corporate Social performance, KLD, Media Visibility, Panel data regressions

JEL Classification: M14, M37, L82, D21

Suggested Citation

Zyglidopoulos, Stelios C. and Carroll, Craig E. and Georgiadis, Andreas and Siegel, Donald S., The Evolution of Corporate Social Performance and the Role of Media Visibility (November 27, 2009). Available at SSRN: https://ssrn.com/abstract=1514385 or http://dx.doi.org/10.2139/ssrn.1514385

Stelios C. Zyglidopoulos (Contact Author)

University of Cambridge - Judge Business School ( email )

Trumpington Street
Cambridge, CB2 1AG
United Kingdom
+44 (0) 1223 760576 (Phone)
+44 (0) 1223 339701 (Fax)

Craig E. Carroll

University of North Carolina (UNC) at Chapel Hill ( email )

Nashville, TN 37211
United States
919 360-9188 (Phone)

Andreas Georgiadis

Brunel University London ( email )

Kingston Lane
Uxbridge, Middlesex UB8 3PH
United Kingdom

Donald S. Siegel

Arizona State University ( email )

411 North Central
Phoenix, AZ 85004
United States
6024961101 (Phone)

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