Cultural Cognition of the Risks and Benefits of Nanotechnology
Nature Nanotechnology, Vol. 4, No. 2, pp. 87-91, 2009
19 Pages Posted: 8 Dec 2009
Date Written: December 4, 2009
We conducted an experimental public opinion study of the effect of balanced information on nanotechnology risk-benefit perceptions. The study found that subjects did not react in a uniform, much less a uniformly positive manner, but rather polarized along lines consistent with cultural predispositions toward technological risk generally.
Keywords: cultural cognition, nanotechnology, risk perception, biased assimilation, polarization
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