Heuristics and Biases in Travel Mode Choice

University of Siena Experimental Economics Laboratory Working Paper No. 27/2009

31 Pages Posted: 12 Dec 2009

See all articles by Alessandro Innocenti

Alessandro Innocenti

University of Siena - Labsi Experimental Economics Laboratory; University of Siena - Department of Social, Political and Cognitive Sciences

Patrizia Lattarulo

Istituto Regionale Programmazione Economica Toscana (IRPET)

Maria Grazia Pazienza

University of Florence - Dipartimento di Studi sullo Stato

Date Written: December 11, 2009

Abstract

This study applies experimental methods to analyze travel mode choice. Two different scenarios are considered. In the first scenario, subjects have to decide whether to commute by car or by metro. Metro costs are fixed, while car costs are uncertain and determined by the joint effect of casual events and traffic congestion. In the second scenario, subjects have to decide whether to travel by car or by bus, both modes in which costs are determined by the combination of chance and congestion. Subjects receive feedback information on the actual travel times of both modes. We find that individuals exhibit a marked preference for cars, are inclined to confirm their first choice and demonstrate travel mode stickiness. We conclude that travel mode choice is subject to heuristics and biases that lead to robust deviations from rational choice.

Keywords: travel mode choice, learning, information, heuristics, cognitive biases

JEL Classification: C91, D83, R41, R48

Suggested Citation

Innocenti, Alessandro and Lattarulo, Patrizia and Pazienza, Maria Grazia, Heuristics and Biases in Travel Mode Choice (December 11, 2009). University of Siena Experimental Economics Laboratory Working Paper No. 27/2009, Available at SSRN: https://ssrn.com/abstract=1522168 or http://dx.doi.org/10.2139/ssrn.1522168

Alessandro Innocenti (Contact Author)

University of Siena - Labsi Experimental Economics Laboratory ( email )

Piazza Mattioli 10
Siena, Siena 53100
Italy

HOME PAGE: http://www.labsi.org

University of Siena - Department of Social, Political and Cognitive Sciences ( email )

Via Roma 56
Siena, Siena I-53100
Italy
39 338 5724318 (Phone)
39 0577 232793 (Fax)

HOME PAGE: http://www.labsi.org/innocenti/

Patrizia Lattarulo

Istituto Regionale Programmazione Economica Toscana (IRPET) ( email )

Firenze, 50100
Italy

Maria Grazia Pazienza

University of Florence - Dipartimento di Studi sullo Stato ( email )

Via delle Pandette 21
Firenze, 50127
Italy
00390554374516 (Phone)
00390554374919 (Fax)

HOME PAGE: http://www.studistato.unifi.it

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