Business and Children: Mapping Impacts, Managing Responsibilities

Posted: 11 Jan 2010 Last revised: 17 Dec 2010

See all articles by Andrew Crane

Andrew Crane

University of Bath - School of Management

Bahar Ali Kazmi

Nottingham University Business School

Date Written: February 28, 2010

Abstract

In recent years, issues of childhood obesity, unsafe toys, and child labor have raised the question of corporate responsibilities to children. However, business impacts on children are complex, multi-faceted, and frequently overlooked by senior managers. This article reports on a systematic analysis of the reputational landscape constructed by the media, corporations, and non-government organizations around business responsibilities to children. A content analysis methodology is applied to a sample of more than 350 relevant accounts during a 5-year period. We identify seven core responsibilities that are then used to provide a framework for enabling businesses to map their range of impacts on children. We set out guidelines for how to identify and manage the firm’s strategic responsibilities in this arena, and identify the␣constraints that corporations face in meeting such responsibilities.

Keywords: corporate responsibility, children, marketing, content analysis, risk management, corporate reputation

Suggested Citation

Crane, Andrew and Kazmi, Bahar Ali, Business and Children: Mapping Impacts, Managing Responsibilities (February 28, 2010). Journal of Business Ethics, Vol. 91, No. 4, p. 567, 2010. Available at SSRN: https://ssrn.com/abstract=1523276

Andrew Crane (Contact Author)

University of Bath - School of Management ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

HOME PAGE: http://www.bath.ac.uk/management/faculty/andrew-crane.html

Bahar Ali Kazmi

Nottingham University Business School ( email )

Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB
United Kingdom

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