Implementing CSR Through Partnerships: Understanding the Selection, Design and Institutionalisation of Nonprofit-Business Partnerships

Posted: 11 Jan 2010

See all articles by M. May Seitanidi

M. May Seitanidi

University of Kent; International Centre for Corporate Social Responsibility ICCSR

Andrew Crane

University of Bath - School of Management

Date Written: April 22, 2008

Abstract

Partnerships between businesses and nonprofit organisations are an increasingly prominent element of corporate social responsibility implementation. The paper is based on two in-depth partnership case studies (Earthwatch–Rio Tinto and Prince’s Trust–Royal Bank of Scotland) that move beyond a simple stage model to reveal the deeper-level micro-processes in the selection, design and institutionalisation of business–NGO partnerships. The suggested practice-tested model is followed by a discussion that highlights management issues within partnership implementation and a practical Partnership Test to assist managers in testing both the accountability and level of institutionalisation of the relationship to address any possible skill gaps. Understanding how CSR partnerships are implemented in practice contributes to the broader CSR and partnership literatures a context-specific level of detail in a systematic way that allows for transferable learning in both theory and practice.

Keywords: partnerships, corporate social responsibility, NGO, implementation, institutionalisation, micro-processes

Suggested Citation

Seitanidi, Maria May and Crane, Andrew, Implementing CSR Through Partnerships: Understanding the Selection, Design and Institutionalisation of Nonprofit-Business Partnerships (April 22, 2008). Journal of Business Ethics, Vol. 85, No. 2 (Supplement 2), 2009. Available at SSRN: https://ssrn.com/abstract=1524774

Maria May Seitanidi

University of Kent ( email )

Keynes College
Canterbury, Kent CT2 7NP
United Kingdom

International Centre for Corporate Social Responsibility ICCSR ( email )

Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB
United Kingdom

Andrew Crane (Contact Author)

University of Bath - School of Management ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

HOME PAGE: http://www.bath.ac.uk/management/faculty/andrew-crane.html

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