Internal Market for Supply Chain Management
This paper was presented at the Central Regional Convention, Indian Institute of Materials Management (IIMM), Nagpur, India (5- 6th April, 2008).
6 Pages Posted: 22 Dec 2009
Date Written: April 2008
In the supply chain management (SCM) literature, a supply chain is defined as a network of firms involved in upstream and downstream flows from sub-supplier to ultimate customer. Interrelationship that links strategy, structure, processes, performance and culture serves as the building block in developing the concept and practice of supply chain management. Such interrelationship emanates from: (1) The impact of culture (which means the human parameter and related behavioural issues); (2) Information and communication process coordinating the organization structure; and, (3) The business processes across the organizational units defined by structure. This paper reveals the precepts of SCM as a mixture of three elements: a) description, b) prescription and c) identification of alleged trends. Description is explaining and exploring how actors in the supply chain engage in meaning-making, to reveal how relevant actors construe their prime objectives, activities, responsibilities, barriers and enablers to the desired practice. Prescription is the shift from description to prescription is relatively more challenging since it involves rigorous testing, i.e. serious exploration of the causes of failure. Trends identification is the conscious examination and rationalization of supplier networks and the development of “collaborative” or “partnership” relationships between buyers and suppliers.
Keywords: Supply Chain, Internal Marketing
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