CSR Leadership Study: Leading Corporate Responsibility in Multinational Corporation - A Study in Germany's Biggest Firms - Final Report

Institute for Information, Organization and Management Working Paper

138 Pages Posted: 10 Jan 2011

See all articles by Erik G. Hansen

Erik G. Hansen

Johannes Kepler University (JKU) Linz

Ralf Reichwald

Technische Universität München - TUM Business School

Date Written: November 1, 2009

Abstract

The new study by Erik G. Hansen and Ralf Reichwald from Technische Universität München, Germany sheds light on leadership for corporate social responsibility (CSR) and sustainability. The results root in a qualitative-empirical investigation and benchmarking analysis in seven of the largest (public-listed) multinational corporations based in Germany (including BMW, Deutsche Telekom, Henkel, Linde, Merck, and Siemens). It presents best practice governance mechanisms aiming at CSR-oriented organisational change. The study has been guided by the “Responsible Leadership Systems Framework” covering six fields of formal mechanisms, instruments and tools including (1) corporate strategies, (2) organisational structures, (3) values definition and goal setting, (4) integrated performance measurement, (5) incentive and compensation mechanisms, and (6) selection of leaders and leadership development. The analysis is presented on the level of each of these elements as well as on the level of the overarching (responsible leadership) system. The publication addresses managers and researchers alike, but emphasizes a practitioner oriented design focusing on outcomes. Managerial implications are given. Additionally, a more detailed book publication targeting the research community is in preparation.

Keywords: CSR, Leadership System, Corporate Responsibility, Sustainability

JEL Classification: M14

Suggested Citation

Hansen, Erik G. and Reichwald, Ralf, CSR Leadership Study: Leading Corporate Responsibility in Multinational Corporation - A Study in Germany's Biggest Firms - Final Report (November 1, 2009). Institute for Information, Organization and Management Working Paper. Available at SSRN: https://ssrn.com/abstract=1527233

Erik G. Hansen (Contact Author)

Johannes Kepler University (JKU) Linz ( email )

Linz
Austria

HOME PAGE: http://www.jku.at/iqd/content/e288348

Ralf Reichwald

Technische Universität München - TUM Business School ( email )

Arcisstrasse 21
Munich, 80333
Germany

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