Factors Influencing Choice of Educational Institutions during Post-Schooling Transitions

15 Pages Posted: 30 Dec 2009

See all articles by Oscar Guerra

Oscar Guerra

Monterrey Institute of Technology and Higher Education, ITESM

Dr. Rajagopal

EGADE Business School, Tecnologico de Monterrey (ITESM) - Mexico City Campus; Metropolitan College, Boston University

Date Written: December 29, 2009

Abstract

The cultural and learning environment of an institution stimulate the possible transition of students to undergraduate study in a preferred institution. The objective of this study is to investigate the factors involved in selection of institutions for the post-high school studies, role of buying centers in influencing the choice of institutions. The arguments in this study are woven around the factors that determine the perceptions of ideal university for post-schooling education based on socio-cultural determinants. The buying centers which influence prospecting students to decide on the institutions of higher education have been discussed in this study in the context of various stages of marketing educational programs.

Keywords: Higher education, cognitive behavior, prospecting students, educational services, promotion, brand value, loyalty factors, decision making, family environment, economic benefits

JEL Classification: I120, I21

Suggested Citation

Guerra, Oscar and Rajagopal, Dr., Factors Influencing Choice of Educational Institutions during Post-Schooling Transitions (December 29, 2009). Available at SSRN: https://ssrn.com/abstract=1529520 or http://dx.doi.org/10.2139/ssrn.1529520

Oscar Guerra

Monterrey Institute of Technology and Higher Education, ITESM ( email )

Av. Eugenio Garza Sada #2501
Col. Tecnológico
Monterrey, Nuevo León 64849
Mexico

Dr. Rajagopal (Contact Author)

EGADE Business School, Tecnologico de Monterrey (ITESM) - Mexico City Campus ( email )

Carlos Lazo, 100
Santa Fe
Mexico City, DF 01389
Mexico

HOME PAGE: http://prof-rajagopal.com

Metropolitan College, Boston University ( email )

United States