Fan Ownership Can Give UFL a Leg Up on Building Loyalty
Sports Business Journal, p. 28, August 27, 2007
1 Pages Posted: 5 Jan 2010
Date Written: August 27, 2007
This article/editorial discusses the potential business advantages stemming from allowing public investment into the UFL (a new, start-up professional football league).
Keywords: sports, sports marketing, sports law, public shareholders, loyalty, football, competition
JEL Classification: L83, M13, M14, M21, M31
Suggested Citation: Suggested Citation