Fan Ownership Can Give UFL a Leg Up on Building Loyalty

Sports Business Journal, p. 28, August 27, 2007

1 Pages Posted: 5 Jan 2010

See all articles by Marc Edelman

Marc Edelman

City University of New York - Baruch College, Zicklin School of Business; Fordham University School of Law; Wharton School, University of Pennsylvania

Date Written: August 27, 2007

Abstract

This article/editorial discusses the potential business advantages stemming from allowing public investment into the UFL (a new, start-up professional football league).

Keywords: sports, sports marketing, sports law, public shareholders, loyalty, football, competition

JEL Classification: L83, M13, M14, M21, M31

Suggested Citation

Edelman, Marc, Fan Ownership Can Give UFL a Leg Up on Building Loyalty (August 27, 2007). Sports Business Journal, p. 28, August 27, 2007. Available at SSRN: https://ssrn.com/abstract=1531694 or http://dx.doi.org/10.2139/ssrn.1531694

Marc Edelman (Contact Author)

City University of New York - Baruch College, Zicklin School of Business ( email )

One Bernard Baruch Way
Box B9-220
New York, NY 10010
United States

Fordham University School of Law ( email )

140 West 62nd Street
New York, NY 10023
United States

Wharton School, University of Pennsylvania ( email )

3730 Walnut Street
Suite 600
Philadelphia, PA 19104-6365
United States

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