Reviewing Corporate Social Responsibility Initiatives of Tobacco Industry in Pakistan
13 Pages Posted: 8 Jan 2010 Last revised: 1 Dec 2014
Date Written: January 7, 2010
The performance of the firms in corporate sector is heavily dependant upon the corporate governance practices (Nazir et al. 2009) as well as consideration of social responsibility into the general managerial practices of firms, the dimensions of socio-cultural environment into business procedures and compliance with other ethical and regulatory issues. The researchers have focused on the incorporation of corporate environmental governance issues into business practices in order to gain a competitive advantage for the firms (Wise and Ali, 2008; Mitra et al. 2008). However, a little has been found on the corporate environmental governance issues and practices of Pakistani firms in tobacco industry since the concept of corporate governance and corporate social responsibility is newer for the emerging economies like Pakistan. This shows study tells about the two companies and their corporate responsibility towards the society. Pakistan Tobacco Company and Lakson both are in same business which is risky to health for customers but they are considering Corporate Social Responsibility and environment safety for generating goodwill in the minds of customers and stakeholders.
Keywords: corporate governance, corporate social responsibility, health and safety, environmental issues, community involvement, case study, Pakistan
JEL Classification: G30, G38, I30, J20, K23, Q25
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