Organizational Stages and Cultural Phases: A Critical Review and a Consolidative Model of Corporate Social Responsibility Development

19 Pages Posted: 18 Jan 2010

See all articles by François Maon

François Maon

Catholic University of Lille - IESEG School of Management

Adam Lindgreen

Eindhoven University of Technology (TUE) - Department of Accounting, Finance & Marketing Technical

Valérie Swaen

Catholic University of Louvain (UCL) - School of Management

Abstract

Based on a stakeholder-oriented conceptualization of corporate social responsibility (CSR), this paper offers a multi-dimensional, dynamic perspective which integrates moral, cultural and strategic aspects of the CSR development process, together with its organizational implications. Therefore, the authors link existing stage models of CSR development with stakeholder culture and social responsiveness continuums and provide a consolidative model which highlights a seven-stage development process towards CSR, articulated around three cultural phases (i.e. CSR reluctance, CSR grasp and CSR embedment). In a context in which literature on CSR development and implementation tends to be overly segmented, this consolidative model integrates organizational values and culture together with management processes and operations. In its emphasis on the importance of the organizational context and characteristics in analyses of organizations' CSR development, the proposed consolidative model offers novel research perspectives and highlights the relevance of adopting a phase-dependent approach.

Suggested Citation

Maon, François and Lindgreen, Adam and Swaen, Valérie, Organizational Stages and Cultural Phases: A Critical Review and a Consolidative Model of Corporate Social Responsibility Development. International Journal of Management Reviews, Vol. 12, Issue 1, pp. 20-38, March 2010. Available at SSRN: https://ssrn.com/abstract=1537409 or http://dx.doi.org/10.1111/j.1468-2370.2009.00278.x

François Maon (Contact Author)

Catholic University of Lille - IESEG School of Management ( email )

3 Rue de la Digue
Office: A321
Puteaux, 92800
France

Adam Lindgreen

Eindhoven University of Technology (TUE) - Department of Accounting, Finance & Marketing Technical ( email )

Den Dolech 2
Paviljoen J. 11
5600 MB Eindhoven
Netherlands

Valérie Swaen

Catholic University of Louvain (UCL) - School of Management ( email )

1 place des Doyens
1348 Louvain-la-Neuve
Belgium

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