Mega-Sporting Events as Experience Goods
Hamburg Contemporary Economic Discussions, No. 5, 2007
13 Pages Posted: 30 Jan 2010
This paper tests the hypothesis that a nation’s hosting of a mega-sporting event is an experience good for its residents. Applying data from an ex-ante and ex-post query based on contingent valuation methods, we use the Soccer World Cup 2006 as a natural experiment. The significant ex-post increase in valuation is shown to be due to adventitious citizens requiring an involving experience, rather than to an updating of a-prior assessment.
Keywords: Experience goods, contingent valuation method, World Cup
JEL Classification: L83, Q26, H49
Suggested Citation: Suggested Citation