Target Marketing of Subprime Loans: Racialized Consumer Fraud & Reverse Redlining

35 Pages Posted: 3 Feb 2010 Last revised: 8 Mar 2010

Linda Fisher

Seton Hall University - School of Law

Date Written: February 1, 2010

Abstract

This article, presented at Brooklyn Law School’s 2009 Sparer Public Interest Law Symposium on a panel entitled Stopping the Next Subprime Crisis, is part of a larger project of information and strategy-sharing among academics, policy analysts and attorneys involved in foreclosure and predatory lending prevention. The article marshals and analyzes evidence of discriminatory and deceptive marketing practices by subprime mortgage lenders and brokers. It also supports current proposals for policy reforms that could address the misuse of new marketing technologies in this context.

Suggested Citation

Fisher, Linda, Target Marketing of Subprime Loans: Racialized Consumer Fraud & Reverse Redlining (February 1, 2010). Brooklyn Journal of Law and Policy, Vol. 18, No. 1, 2009; Seton Hall Public Law Research Paper No. 1546098. Available at SSRN: https://ssrn.com/abstract=1546098

Linda Fisher (Contact Author)

Seton Hall University - School of Law ( email )

One Newark Center
Newark, NJ 07102-5210
United States

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