An Analysis of Tourists’ Expenditure of Winter Sport Events through Tobit Censorate Model
To be published in Tourism Economics
11 Pages Posted: 7 Feb 2010 Last revised: 9 Jun 2011
Date Written: February 4, 2010
Abstract
The aim of this study is to analyze the economic impact of the Biathlon World Cup 2009 in Antholz-Anterselva. The survey concentrates on the immediate, direct and short-term additional revenue brought into the region by foreign sport event spectators. We first apply an expenditure-based segmentation technique to data collected during the event to separate respondents according to socio-demographic variables. Second, a Tobit analysis is applied to obtain an expenditure model that is useful in explaining the different determinants of trip expenditures by spectators of the event.
Results reveal significant socio-demographic differences between the four expenditure groups. For instance, heavy spenders are mainly composed by mature tourists, arriving for the first time in medium groups. We also show that the most important factors of total expenditures are income level, geographic origin of the spectator and the size of the travel group.
Keywords: Tourist expenditure, Tobit censorate model, Visitor profiling, Biathlon world cup
JEL Classification: C14, C24, L83
Suggested Citation: Suggested Citation
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